It’s important for start-ups to build a brand and create momentum in the market quickly. However, this can cause founders to scale too soon, over-expand and hire staff the business can neither afford nor sustain.

Without a doubt, people are the most important and expensive investment, and in a cash-strapped, fledgling start-up, it pays to think outside the square when it comes to building a talented team that will help the business grow.

Seed Talent co-founder Julie Seletto talks to StartupSmart about four ways to run a lean startup while driving the business forward.

1. Create and promote a flexible workplace

2. Build a virtual team

3. Don’t measure your success by the size of your team

4. Be creative with your salary packaging

Do you have any other tips?

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